and consumers are also in trouble. Because cabbage is one of the most important foods in Korea, the huge variation of the price is big problem. Finding a solution for this problem is necessary for each home which is difficult to making budget and it could be a basic action for farmers by stabilizing price. This paper, as the result, contains analysis for characteristic of cabbage demand in Korea
and the limited floating exchange rate system depending on flexibility and a functional pattern of exchange rate.
• Fixed exchange rate system: A system that fixes one’s currency in a particular foreign currency at the certain level of system
• Flexible exchange rate system: A system that permits free fluctuation of the exchange rate depending on supply and demand of markets
and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brandandproduct image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
basket system ( 1980. 2 ~ 1990. 2 )
Average exchange rate system ( 1990. 3 ~ 1997. 12. 15 )
The freely flotation exchange rate system ( 1997. 12 16 ~ today )
Declare intervening in the local foreign exchange market
lower exchange rate by using foreign exchange reserves
E.R. repeated sudden rise and fall
exchange rate did not be stabilized
foreign exchange reserves decreased
and most of them lost their job.
- Other subsidiaries of ITT: They damaged on their image, and lost a lot of money because of this case.
- Other multinational companies: From the example of ITT, they would change their policies and they would be careful when they enter the foreign market.
◎ Step3. Evaluation of the case
⇒ In this case, ITT, U.S.A government and CIA are directl
2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t